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Research papers

Realism in research

All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process. The use of 3D animation helps to mitigate this limitation, giving respondents a more realistic...

Catalogue: Congress 2008: Frontiers
Authors: Michael Richarme, John V. Colias
Company: Decision Analyst, Inc.
September 26, 2008
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Citation

Richarme and Colias (2008a, September 26). Realism in research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/realism-in-research